How to get followers on instagram? When your journey on Instagram is just beginning, it's quite interesting to guess and anticipate how many followers your new account will eventually gain. However, the bitter truth is that your first 10,000 subscribers will be the hardest to get. Why? Because no one knows you yet. You just have to prove yourself as a brand or influencer. However, this does not mean that it is impossible to become popular. Follow this guide and by the way, we also recommend that you study our article:. And you will learn how to get your first 10,000 Instagram followers in just six months and.
Important! If you have no subscribers at all, then you look like no one needs you. Therefore, at first you can buy a small number of subscribers for the sake of appearance, I recommend kwork freelance exchange for this, there you can buy from 1000-5000 subscribers for 500 rubles.
Join thematic self-help groups
For beginners, this tactic is ideal. Most likely, many are familiar with the most recently created Instagram accounts, which were able to gain followers literally before our eyes. What did they do for this? They joined self-help communities.
And while it may initially seem like it’s better to join large communities, the best and most rewarding option is to stick to your niche. Fortunately, you can find groups of almost any subject: wedding, travel, appearance, fashion and much more.
In such groups, you can get followers and likes from accounts with similar interests and focus. However, if you are serious about getting attention, you should also follow other accounts, like and engage with other followers in every possible way.
There are cases when in just a couple of weeks completely new accounts managed to gain 2000 new subscribers.
Yes, it is unlikely that this will help with sales. However, this method allows you to gain the first subscribers. Still, a few hundred or even thousands of subscribers are more trustworthy than just 38. For beginners, the path is ideal. Therefore, this strategy is more short-term and is designed for the first few weeks of promotion.
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Make reposts
When I created my store's Instagram account, my whole posting strategy was about just one thing - reposting someone else's content. The only way to do it legally and not be considered a shameless thief is to indicate the original owner of the image in the description of the post. By the way, Instagram recently made an innovation: now you need to ask permission to post someone else's content.
At the very beginning, I took screenshots and added them to my instagram. But what really made my page take off was the . It allowed me to repost video content. One of the biggest boosts to the account was the repost of the video, which received over 52,000 views, over 1,200 comments, and 9,100 likes. Although then 10,000 people did not subscribe to me.
Why did I post someone else's content on Instagram instead of my own?
Because it's easier. In addition, videos and photos taken by me will never be as good as someone else's. Well, at least I'm being honest!
How did I understand what exactly needed to be reposted? I analyzed the numbers.
I became quite an active user and studied the lists of hashtags I selected. I tried to find the most effective posts that were published by ordinary people, and not by large communities and competitors. After that, I studied video and photo content, analyzing what had the biggest response. If I felt like reposting someone else's post, I did it. If you are just a student in the science of recruiting subscribers, this path can be a good start - it is easy to learn and gives a good return.
Promote your account on popular sites
To significantly speed up promotion, you need to find access to a huge audience. An example is articles on vc.ru.
One of the vc.ru participants published an article about how she promoted her personal brand on Instagram. Perhaps it was this article that helped her attract more subscribers. vc.ru and similar sites have a community section where anyone can post their own content. However, to gain views and trust, you will have to work hard.
Sites like vc.ru are not your option? This is great. Look towards tools like the foreign HARO, in Russia there is an analogue, the Pressfeed journalistic query service. Its members receive email offers three times a day from journalists who need content and expert opinion for their stories. Most of them post a link to your website and social media account. Thus, you can kill two birds with one stone.
Ask your customers for feedback
When you are still at the beginning of your journey, it will be much easier to gain followers on Instagram if you post customer feedback photos. For what? It's a social proof tool.
If there are no clients yet, seek help from influential accounts in your niche with the number of subscribers below 5000. Yes, this number is not too large. However, influential companies with a small number of followers will not refuse to monetize their pages and will be ready to take a photo with your products at a significantly lower rate. In addition, it is possible to offer them an affiliate agreement, according to which they will receive a commission from each sale through a referral link.
If your company has already had several sales, contact customers and offer them a gift or cash reward for a quality photo with a purchased product. Of course, you don't have to do this all the time. However, in the short term, this may contribute to growth.
As more customers see photos and reviews from other buyers on your Instagram account, they will naturally start tagging you when they purchase something. And if you comment on their message, repost and even subscribe, most likely, sooner or later they will return for a second purchase.
Maintain a consistent posting style
Yes, this sounds like one of those "empty" tips that fill most of the articles-guides about promotion on Instagram and not only. But the fact is that he is not so “empty”. And here's why: people rarely follow because of the content you've already posted. They subscribe for future content. Expecting at the same time that it will be similar to the past.
Example: You have a corgi fan page. Every day you post cute pictures and videos of these dogs. When someone follows you, he expects to continue to receive posts from Corgi in the feed. You are being followed with the expectation that you will always post the same type of content.
Keeping a single style or theme is not just some. This is the creation of a thematic and reliable blog that existing and potential subscribers can count on. They signed up because they want to see the same content.
If you manage to embody this idea in every post, the speed of development of your Instagram account will increase significantly. It is convenient to schedule publications with the help of a simple Zengram service, in which you can plan for several hundred posts and see how your view will look after publication.
Ignore the hashtag rules
Many experts will advise you to use no more than 5 or 11 hashtags per post. Some will name other arbitrary numbers. When I developed my store account, I ignored their advice. And nothing bad happened.
I just copied and pasted a list of hashtags from my phone. Sometimes I experimented and tried different hashtags. But in the end, I understood which ones worked best. As a result, I still came to the maximum number of hashtags: 30. This is a magic number.
In general, all these hashtags are added to the first comment. However, with the development of the account, this first comment goes out of sight - because everyone is too busy tagging their friend in the post.
Of course, when you first start, people can see them. But if the goal is to increase the visibility of an Instagram account, the easiest way to achieve it is to add more hashtags. As you get more and more followers, your posts will start to rank higher. And this is where “extra” hashtags come in very handy.
If you have a specific niche, then the hashtags should correspond to it. This will increase the likelihood that your post will be found by the right audience. So avoid generic hashtags like #love and #nature if you're selling jigsaws, for example.
Broadcast Instagram posts to your blog
If you have a personal or business blog, you can post your Instagram posts there.
Let's say you run a fashion blog. A style tips article might include Instagram photos of you showing off your layered outfits or trendy looks. Inserting a post from Instagram to the site allows a special function built into Instagram messages. At the bottom of the comments, you must click on the “…” icon and select the “Copy link” item. This link is then inserted into the relevant blog section.
Over time, the number of visitors to your site will increase. And for sure, when they see such an “insert”, some of them will want to go to your Instagram.
True, this is more of a long-term game. Especially if you don't get any traffic today. However, do not miss the opportunity to increase your visibility over time.
Follow users who follow your competitors
To increase the number of subscribers, study the subscribers of your competitors. To get started, make a list of your main competitors in the fight for customer attention. Write them down. Then look at their posts to see who is commenting on their content. Follow these commenters and generally be active towards them. To automate the routine actions of a subscription and other activities, the Zengram service is perfect.
Keep in mind that when choosing competitors, it is better to give preference to small brands. Why? Because big brands tend to have a more loyal audience. And if you're trying to get the attention of people who comment on Sephora as a makeup brush salesman for an obscure brand, you're probably going to fail. This is not your target audience.
However, if a competitor has about 100,000 subscribers, they most likely do not have this loyalty.
When commenting on the messages of potential customers, try not to frighten off advertising. And also do not write the same thing to all people. Be natural. And if in the comments a person asks you about something, give an answer. You can study the comments of others and use them as a guide.
By interacting with people, you increase the chance of getting more additional subscribers.
Collaborate with popular media faces
Another way to increase the number of followers is to order advertising from a popular Instagram character with a large number of followers. Or an influencer.
If the subscribers of such a character are loyal to him, they can listen to his words and subscribe to you. And maybe even make a couple of purchases.
Be sure to conclude an agreement that will prohibit sending you fake traffic. Once we faced a similar situation and as a result, instead of live subscribers, we got 2000 dead souls. It was obvious that they were bots. It is worth noting that for a large influx of fake followers, your account may be blocked.
If you are looking for a more effective approach to attract new clients, ask an influencer to participate in your stories. So, to see the story, people will move to you. However, care must be taken to ensure that the audience is warned about this event in advance - preferably several days in advance.
Give gifts
If the traffic on the site is very small, then information about the sale can be posted in groups and publics in other social networks. Or blogs.
When I first started learning marketing, I turned to bloggers for help. In exchange for review posts, I sent them free products. Most agreed to such cooperation, although some asked for monetary payment. In short, a blogger posts a review article on a particular product, filled with photos and a demonstration of personal experience. At the end, the audience is invited to win this product for free by simply following you on social media. As a result, we get hundreds of new subscribers. This is a great way to gain followers if you don't have a regular audience yet or it's too small.
When you are just starting out, this method can be a great help in promoting your Instagram account. However, as you gain more subscribers, you should not resort to this practice too often. Otherwise, you risk getting the wrong audience. If the main goal is sales, giving gifts does not always contribute to its achievement. If the goal is a quick set of live subscribers, feel free to use this method.
Collaborate with other businesses
Once a brand reposted one of my photos. Since that brand had almost 300 thousand followers, some of them went to my account and ended up following. I didn't have to do anything other than work directly on the content. I didn’t even have to look for new subscribers on my own. And this case was not the only one. So cooperation with other companies is beneficial.
Top 5 books on Instagram
- Instagram administrator. Earning Guide. Authors: Evgeny Kozlov, Dmitry Kudryashov. The book is a bestseller and bestseller. Rating per liter: 4.46.
- The Instagram Phenomenon 2.0. All new chips.
- How to promote a blog on Instagram: life hacks, trends, life.
- Pop Art Marketing: Insta Literacy and Content Strategy.
- Instagram: I want likes and followers.
Applications to increase the number of followers on Instagram
When I first created my store's Instagram account, I used . And an application called Zengram helped me in this - a service for promoting accounts. It worked and allowed me to get my first few thousand followers with ease.
Having wound up the required number of subscribers, I stopped. Because Instagram accounts are often blocked. So even though such applications may be beneficial, they are not worth the risks.
However, there are more "legal" applications that allow you to bring live subscribers. You can safely use them. These are marketing automation tools like Buffer or repost customization and automation services like Repost.
Juanica Dildy is the founder of the popular website The Ladypreneur. Her Instagram account has gained over 16.1k followers. Here is her advice on how to gain followers on Instagram:
How did you manage to get over 16,000 subscribers? What's the secret?
Interaction with people is extremely important. It's important to let your fans know that they are as valuable to you as you are to them. To increase the degree of interaction, you need to select hashtags that are successful and attractive to subscribers, look for ones that stand out from other users, like and respond to comments. Thus, you will arouse more interest among subscribers, they will follow your page and tag their friends in your posts.
Do you use apps to increase your following?
At first, tools such as Instagress were used. They were very helpful at first. However, with the advent of targeting and sponsored content, they are no longer needed.
What advice would you give to the question of how to gain followers on Instagram?
Post, post and post! The more users see your content, the more people will get to know your brand, love it, subscribe and share it with others. The more you post, the more exposure you get.
Imagine that you are woken up in the middle of the night by a noise in the kitchen. You run there and suddenly you see Oprah Winfrey drinking coffee. Why don't most people call the police? Because they've seen her so many times, they feel like they know her. It is this effect that provides persistent content.
If you were asked to name something that you do differently from other Instagrammers, what would it be?
My account encourages, inspires and, most importantly, informs. It is attractive to both popular media faces and ordinary people.
Talia Koren is the mastermind behind the lunch break, she has an astounding 114k followers following her. We asked her what's the best way to get Instagram followers - here's what she told us:
What helped you gain a six-figure number of subscribers?
I listen to my audience and give them what they ask for. I invest effort, attention and time in them, and then they return them to me. Also, consistency helped me. Every day I post valuable meaningful content that not only tells something, but also helps. Finally, I pay close attention to platform innovations. Using new features and understanding algorithm changes has also helped me grow.
Have you resorted to any tools to increase the number of subscribers?
No, I don't use any tools other than Instagram's internal analytics. She is great. Analytics are important because they help you understand what works and what doesn't. If you know the statistics, you will have no problem getting followers on Instagram quickly and a lot.
To gain followers on Instagram, what is the first thing you need to focus on?
When you start with 0 or less than 1000 people, don't pay attention to the number. Still, the process will be slow. Instead, focus on ways to improve contact with users, think about how to become useful to them and get them talking about you.
What do you think makes you different from other bloggers?
Well, my blog is not much different from the others. However, I don't post selfies. And it's not about me, but about my audience. I also often use stories, my subscribers really like it.
What did you do to get over 40,000 followers on Instagram?
I devote a lot of time to communicating with subscribers. Not only within the platform, but also via email, Facebook and Pinterest. Every week I take the time to reply with as many followers as I can. Thanks to the partnership strategy, I have been able to collaborate with many bloggers and brands that I feel are on the same wavelength as my own brand.
What has been the biggest driver of your subscriber growth?
I put a lot of effort into creating and maintaining the authenticity of my account. I try to create the most sincere relationship with subscribers. Therefore, for example, I undertake advertising only those companies and products in which I myself believe. After five years of running an Instagram account, it became clear to me how to choose the right brands that best suit my focus and style, as well as companies that my followers like. This led to success.
If you are asked how to get a lot of followers, what would you recommend?
Be yourself and try not to give up. The development of an Instagram account took me years of intensive work. If you are able to consistently broadcast your brand image and stay true to yourself, your followers will notice and appreciate it. I would also like to give a recommendation not to get upset because of failures at the beginning, because the development of an account really takes a lot of time and requires practice.
How does your blog stand out from others?
I try to share my real life with subscribers. And although a lot of the content I post is sponsored, I strive to post real posts that help my fans to know and understand me. I also try to give them what they ask for. Many bloggers are becoming more businessmen. While blogging is indeed a business, it is important not to lose your authenticity and stay authentic.
Conclusion
The most difficult thing in attracting subscribers is the initial stages of recruitment. Once you get past the 10,000 subscriber milestone, you still need to continue using some or all of the strategies suggested in this article to get past the 100,000 mark. Or even the 1,000,000 mark.
In the end, you will have to work on yourself and your image more than ever before, devoting most of your time to the virtual space of the platform. It might help to post three times a day on a regular basis. However, in the end, all that hard work will pay off. And you will get an Instagram that you can be proud of.
We present to your attention a translation of an article by a well-known marketer Neil Patel, dedicated to effective promotion on Instagram. Original taken from www.quicksprout.com: The Science of Instagram: How to Get More Followers and Likes
It just so happened that I hadn't used Instagram before, but once I found out it had over 100 million users, I was left with no choice but to take a look at it.
"Why?",– you ask.
And all because you can use this platform not only to promote your own brand, but to promote your entire business.
When I first started using this resource, in the first few days I had up to a hundred followers, but then this figure gradually stopped growing. Although I had new subscribers every day, their number was insignificant. My 100 followers only put 10 likes on any of my posts.
In the end, I decided to learn more about promotion on Instagram: what makes users like images, what makes them become followers and follow other users, and most importantly, what can be done to get more followers who would like your photos more often.
I tried to apply new knowledge in practice in my account. Now I have a steadily growing number of subscribers - more than 200 per day! Now my photos easily get over a hundred likes. Best of all, I was able to achieve this result with just 5 people following (I know I should follow more J users).
If you want to get more followers and therefore more likes for your Instagram photos, here is what you need to do:
Link your Instagram and Facebook accounts
This is perhaps the easiest and most obvious way to increase the number of your followers on Instagram - 20% of all users of the service are also on Facebook.
By linking two accounts to each other, your Facebook friends will notice the Instagram account and start following you on Instagram. For example, 3% of my Facebook friends have also subscribed to my Instagram account. If you post a status update on Facebook and ask people to follow you on Instagram, that number could increase by as much as 5%.
Use popular tags
- #love
- #instagood
- #cute
- #photooftheday
- #instamood
- #iphonesia
- #picoftheday
- #igers
- #girl
- #tweetgram
- #beautiful
- #instadaily
- #summer
- #instagramhub
- #follow
- #iphoneonly
- #igdaily
- #bestoftheday
Use Popular Filters
Just like popular tags, users prefer photos with certain filters. Here are 10 of the most popular filters you can use:
- Normal
- early bird
- X Proll
- Valencia
- Amaro
- Brannan
- lomo-fi
- Hudson
Instagram users prefer to like rather than comment!
If you want your images to get more likes or comments, you need to start interacting with other users. Before you do that, it's important to understand that people tend to like rather than leave comments. The average user leaves only 81 comments per 575 new likes.
So, if you take the time to comment on someone else's profile, that person is likely to visit your page. Not only will people comment on your photos, if you comment on them, they are 401% more likely to follow you.
By liking other people's photos, you yourself will get more followers and likes.
For every one hundred likes I made on random photos of other users (I did not follow them), I received 21.7 likes on my photos and 6.1 new followers. And the main thing is that I myself did not subscribe to people in order to achieve such a result.
By analyzing my data on Statigr.am, I learned that by liking hundreds of photos of other people who were not my followers, I not only increased my following, but also got people outside my circle of friends to like my photos.
Because I liked hundreds of photos a day on random pages that I wasn't following, 43.26% of my likes and 31% of all comments on my photos came from people who weren't my followers.
Timing is everything
After analyzing 46 users and over 1,000 photos on Statigr.am, I determined that Monday at 5 pm is the best time to post a photo. This is the time when you are most likely to get the most comments and likes on your photos.
The second most popular photo posting time is Wednesday or Thursday at 3pm.
In addition, the photo is most active during the first three hours. 46.15% of all comments are received within the first hour, and 69.23% of all comments are received within the first three hours. So if you can't get feedback within the first three hours of posting a photo, it probably won't get any credit at all.
Do you brag and share personal?
After analyzing the likes of over 1,000 photos, I found that images that show lifestyle (fancy cars, houses, luxury living, etc.) or that are personal tend to get more likes. Photos that don't have either of those two elements tend to get 11.4% fewer likes.
Combine images
Picture. Make collages from your photos
The photo shown above is a composite of several similar images. You can create this with free apps like Diptic. My business partner Hayten Shah posted the image shown in the picture and quickly got 75 likes and 5 comments. These types of images typically receive 19.41% more likes and 22.4% more comments than regular photos.
If you want to get the most out of your photos, take a little more time and create collages like this with multiple photos.
conclusions
If you want to increase the number of followers on your account, the best way to do this is to put thousands of likes on random photos of other users yourself. It's tedious, but believe me, it will give a good result, as in my case. This tactic works very well. The biggest disadvantage of this model is that 16.6% of your followers will be fake: they will either not be active or they will be bots.
Based on the information above, you should ideally:
- create a multifaceted image and post personal photos;
- merge multiple images into one using Diptic;
- do not use filters (none) on images;
- use tags like #love;
- post at 5pm on Monday or Wednesday and Thursday at 3pm.
If you follow my advice, you will be able to increase the audience of your Instagram followers, get more likes and comments faster than just posting your photos randomly. In addition, you can engage and redirect visitors to your social network.
Hello! In this article, we will talk with you about how to get a lot of followers on Instagram. Whether to use cheating through various services for this, or do without cheating and do everything legally.
I will tell you about my mistakes that I made while developing my account. By the way, subscribe to it. I think you will find something useful for yourself there.
A large number of subscribers adds credibility to the author of the account
So let's promote our accounts correctly and analyze the mistakes:
Cheat subscribers through services
Of course, this method worked before, because. entries in the tape were shown as they were received. The number of subscribers showed the importance of the blogger. And people were more willing to subscribe to such accounts.
But when the impressions algorithm changed, the fake bots on Instagram simply became meaningless. No one will see your posts anyway. And they greatly spoiled the statistics for those who cheated them.
Why you need to delete and block bots on Instagram,. Do not skip this article, because. it is very important in promotion.
Use a lot of hashtags on Instagram
I put the maximum number of hashtags so that my post would be seen by a much larger number of people. But here's the problem: not too many people look at hashtag posts.
And as a result, a lot of shops and other mass followers subscribed to my account. As a result, the situation turned out to be the same as with the previous method of cheating.
After all, stores do not look at your posts, they spoil the statistics and fewer and fewer people see you.
So what happens? Is there any other way to attract people to your account?
Yes, you certainly may! All is not yet lost. And mass following and mass liking come to the rescue, which still works!
We love Instagram and Instagram loves us! is a mass subscription to thousands of Instagram accounts.Mass following
massliking - This is a massive affixing of thousands of likes to user posts on Instagram.
Before mass following and mass liking, you must definitely transfer your account, so that your account is less suspicious on Instagram and you are not blocked.
And of course, we can do all this manually, but then our account will be blocked very quickly, because. You simply cannot comply with all restrictions.
Of course, this is not free, but in this way you can attract real people to your profile!
And you will be able to promote your recordings and show them to more and more people.
But do not forget about high-quality content, which is the main factor in promoting and gaining followers on Instagram!
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It's nice to share your brilliant photos, and when others also think about your photos, it's even more pleasant. The number of your subscribers is the main indicator of the “coolness” of a picture in. Here we will hunt followers today
1. Upload only the best shots (but not all at once)
Oddly enough, but the basic rule of success can be summed up in a few words: take beautiful pictures. Photos that resonate with people are the best way to achieve recognition. At first, it may seem fun to take pictures of your cat every time he climbs into an empty box, but everyday shots that show everyday things are unlikely to attract anyone's attention. Sad but true
As an example, I would like to cite the words of Nick Bilton, the owner of a popular Western blog, which currently has over 36,000 subscribers:
“When I first started using Instagram, I used it as a replacement for a diary - uploading pictures of drinks, my dog, an evening gathering,” Bilton says “But I soon realized that beautiful and artistic photos are more popular on Instagram. Maybe it's the filters, maybe the community, but beautiful shots resonate with people very quickly.”
Be selective, adds Bilton. Instead of posting all the pictures you took, post the best ones. Also, if you post all the best shots at a time, then there is a chance that one of your subscribers will miss them, and those who do not miss them may get angry because you “scored” the entire news feed.
2. Pay attention to the techniques that help to achieve popularity.
There are several ways to find out what type of pictures are most popular on Instagram. First, you should develop the habit of constantly checking the “Popular” tab. You will notice a few things: the tab almost always has some sky shots, one or two cute animals, some HDR shots, and at least one attractive girl (see method #8).
Most of the shots in the "Popular" tab contain one of the following qualities: bright colors, unusual shooting angles, or interesting contrasts.
Don't blatantly copy other people's ideas, just be aware of what type of photos fall into the popular shots section and try to transfer some of the interesting elements of other people's shots (not the whole picture).
It also doesn’t hurt to know which of your photos “shoot out” the most. This is where the Statigr.am service can come in handy, which is quite suitable for analyzing your pictures.
3. Use popular Instagram tags
Just like on Twitter, Instagram users use tags to structure their content. Popular tags make your photos more likely to be found. For example, if you take a picture of the sky and put the popular tag #sky, then the picture will appear among many others with the same tag and will surely bring you several followers or likes.
Unfortunately, you won’t be able to find out the most popular tags through Instagram, but you can easily find this information on the Webstagram website. The most popular hashtag right now is #iphoneography. Other popular tags are #sky, #cat, #dog, #flower and #sunset. By tagging your photos with these tags, you can multiply the number of people who like your image many times over.
Try using tags and you will definitely see an influx of new likes and followers!
4. Subscribe to other people's channels
Subscribing to other people's channels is one of the most common ways to get new followers. At a minimum, this will draw attention to your work and if they are loved, then new subscribers are in your pocket. Of course, no one gives any guarantees, but basically, if you consistently subscribe to different people, then some of them will definitely follow in response. Tip - try to look for people with a style similar to yours.
5. Don't turn off geogets on images.
Just like hashtags, geotags help structure content. On Instagram, each registered place has its own page that displays pictures taken there.
6. Comment and like other people's photos
The easiest way to get the attention of Instagrammers is to “like” a picture you like. If you have something to say about the photo (of course, you only need to say good things), then don't keep it to yourself, but just add a comment. It only takes a few seconds to write a few words, but even that can attract new subscribers.
7. Participate in a weekly hashtag project
Every Friday user @jayzombie posts a new hashtag. If you get a good shot that is related to the tag, then they will definitely pay attention to it and you can light up on the official Instagram blog. Here you are provided with followers!
You have several ways to find out the current hashtag:
8. Dedicated to beautiful girls / women
The easiest way to attract a sea of subscribers is to be born a beautiful girl with a pretty face and an awesome figure. If the female gender and excellent appearance are about you, then a bunch of followers are provided to you;), of course, provided that you periodically post your photos. Oh yeah, I almost forgot, the less clothes, the more popular the picture.
Today, a large number of entrepreneurs from all over the world use Instagram to promote their products and services. Some create online stores in the social network, while others simply work with the audience by providing relevant and fresh information. In any case, it is obvious: the more subscribers - the more benefits for your business. A logical question arises: how to attract followers on Instagram. This is what we will talk about in today's article.
How to increase the number of followers on Instagram: the beginning
We start by checking our own profile, making it as attractive as possible. The following points will help you get started:
- Keywords in login and name. The username and login are indexed by the social network. To make it easy for your potential customers to find you through search, your profile name should be relevant to your business. For example, you have a family cafe. Be sure to write "family cafe" in the profile name.
- A photo. We check whether the main photo is bright, attractive, memorable and at the same time simple and concise, understandable. Do not use inscriptions and text, it will not be visible, also do not use group photos. Emblems, logos, caricatures on a black or white background look the most spectacular.
- Description. Have you fully reflected the essence and mission of the business in the description, your specialization?
- Clickable link. Do you have an official website, a menu page, a one-page website with terms of cooperation, a portfolio of works and other materials that may be useful for users? Then be sure to post a link to them in your profile. You can also specify a link to a YouTube channel, a page on other social networks.
Studying the market to increase the number of followers on Instagram
To make a competitive offer that will interest users, you must first study the market, the strengths and weaknesses of the main competitors. Find competitors who have gathered your target audience (TA). Make an analysis: how many subscribers they have, what material is popular with subscribers, how often they publish posts (this will allow you to find out how often the target audience is waiting for new posts and publications), how competitors communicate with the target audience, what promotion tools they use.
We are working on content
At the very beginning, you need to clearly define what content will be best perceived by the target audience. With the right content, an Instagram account can quickly become a mainstream marketing channel. However, this is also the most difficult task for a businessman - to choose the right presentation style, content and topic. If you don't know how to get followers on Instagram through quality content, try posting a variety of materials. For example, you have a family cafe. Try to publish photo reports from events, small secrets of the kitchen (how dishes are prepared), introduce you to the team, post informative posts about the best restaurants in the world or the most expensive dishes, quotes or funny statuses about food and cafes. Next, analyze which posts are most popular and focus on them. Create a community of people who love family holidays in the pleasant atmosphere of your cafe.
Thinking over a content strategy
Publications must be consistent. Do not abandon your account even for one day, constantly publish interesting material. You need to build a posting schedule and stick to it. Decide what time you will post every day (it is best to pre-analyze the activity of subscribers, at what time they are most active, as shown in the figure) and stick to the chosen time.
For example, you can post interesting facts about family cafes and cooking in general 3-4 times a day. Constantly work on the preparation of the material, look for relevant and fresh ideas, never repeat yourself. Please note that this is a great way to get followers on Instagram for free. But if you already have a large audience, you need to reduce the frequency of posts to 1-2 per day.
Automate posting
The modern market offers a wide range of applications for automating the posting process. If you are looking for an answer to the question of how to get a lot of followers on Instagram, be sure to use one of these services. The most popular service today is Wordswag, which is compatible with Android and IOS operating systems. Wordswag allows you to upload your favorite pictures in a matter of minutes, and then process them and upload them. All pictures are saved in the Camera Roll folder.
In search of an answer to the question of how to get a lot of followers on Instagram, the Onlypult service has also proven itself well. Here it is possible to manage several accounts at once, plan the placement of material by time, and receive statistics on the results of posting. The service provides a week of trial period during which you can easily determine whether the service suits you or not.
Communicating with the audience
Periodically, you need to post posts, the main task of which will be to attract users, increase their activity. For example, post questions, conduct surveys, ask for opinions on your product/service. Here it is important to consider that you need to respond to the comments left. Thank the subscriber for being with you. If a negative comment is left - try to figure out what exactly you don't like, how you can fix it.
We motivate subscribers to useful actions
To get more audience reach and reach more consumers, ask your followers to tag their friends under the photo. You can disguise your request: “Tag someone you would like to try our new ice cream with”, “Tag someone you would like to spend this evening with us”, “Tag someone who loves spaghetti”, and so on. This is a great way to promote. For example, the post you see got 1,626 comments tagged by friends.
You also need to motivate users to leave likes. To do this, you can make posts-questions and leave inscriptions in the style of "Press 2 times if you agree." This is a fairly simple way to get a lot of likes in a relatively short period of time. The unspoken principle of the universe works here: ask more - you get more.
Another effective way to increase the number of useful actions of subscribers is to hold contests. You should not hold contests when the number of your subscribers does not exceed 500-700 people, there will be no special result. But when an impressive audience of followers has already been formed, you can use them to increase the awareness of other users. As a prize, you can use your own products and services, or find a sponsor. In return, you get new subscriptions, likes and comments.
A good result and feedback about the audience can be achieved if you use pictures that evoke emotions. Poison messages to your subscribers, or evoke nostalgia, sadness, joy, pride, hope, and so on in their hearts.
Hashtags, emoji and your own brand
Each post should have a description, sometimes there is more useful information in the description than in the attached image. Experts recommend not to overdo it with hashtags in the description. It is best to come up with a capacious, concise description that will attract users, but already put a few tags in the comments.
As for emoji, you definitely need to use them. Do not refuse emoticons so that subscribers do not consider the channel childish and frivolous. Emoticons are able to place accents in the text, highlight certain phrases and expressions. Also, with the help of emoticons, you can make the post more emotional, reading such a post is more convenient and enjoyable.
Images are an important component of an Instagram account, so their quality, selection and processing must be treated with particular care. Placing a logo on all published photos and pictures will help create your brand, give the consumer a clear idea about your company. Also make sure that all images are made in the same style, this will add a special glamor and style to the profile.
Whether to use bots
A fairly common service today is the artificial cheating of subscribers using bots. There are 2 options: using offers and special programs. In the first case, the system subscribes users to you for money. This is not the target audience, so it is not necessary to expect an increase in sales, the number of likes and comments. Offers can help only at the very beginning, when you need to form a base, the backbone of a profile. There are various services for buying subscriptions, for example, Socelin.
The use of special programs allows you to subscribe and like people who are part of your target audience (its parameters are set in advance). We indicate the target audience, launch the program and watch how the number of subscribers increases. The most popular resource for this is Instaplus.
The most important
And in conclusion, let's look at why it is so important to develop your Instagram account, why companies spend their budget on this. It's simple - it stimulates business income. Instagram is a difficult platform for increasing revenue growth: Here you can only redirect subscribers to your site through a link in the profile header, there is no way to insert a link in every published post. However, under each post, you can write that more detailed information is provided by the link in the profile header.
We hope that the material will help you achieve your main goal: to gain followers on Instagram and become the owner of a popular account that consistently generates income. If you follow all the recommendations and follow them for 6-7 months, you will be able to gather an audience of 50-100,000 people.